Province Launches 2010 Marketing Campaign

Province Launches 2010 Marketing Campaign

first_imgNova Scotians are telling the world why their province is the best place to visit in a new tourism marketing campaign. The people featured are sharing their favourite things about the province in the 2010 campaign, So When are you Coming? Rafting guide Morgan MacDonald wants visitors to check out the exhilarating rides on the Shubenacadie River. “Tides in the Bay of Fundy are the highest recorded tides in the world and it all gets funneled into this river right here.” Joanne MacIntyre of Highland Village hopes people will soak up the Gaelic language and music. “Gaelic is my birth right, the music touches me, the songs move me and the language feels right.” The campaign uses Nova Scotians to tell the stories of the unique experiences they live every day and that await visitors. The campaign highlights the many activities in Nova Scotia from tidal bore rafting to enjoying an afternoon at the Gaelic College in Cape Breton, the only one of its kind in North America. “This campaign showcases the unique experiences visitors have when they come to Nova Scotia,” said Tourism, Culture and Heritage Minister Percy Paris. “We want to remind people that there is so much happening and so much to do and see in Nova Scotia.” The 2010 marketing campaign includes an updated website and new television ads. Advertising and a social media feature will also promote Nova Scotia in Atlantic Canada, Quebec, Ontario, the United States and overseas markets. The department’s website, novascotia.com, includes new images, video, and information on packages and deals to buy. The new site includes a new trip planning tool and an exciting new genealogical feature, Routes to Your Roots, which allows people to search their family history and plan a related trip itinerary. The campaign also includes television, newspaper and online promotions that highlight the unique and diverse experiences of the southwest region. This is part of a $200,000 investment announced earlier this month to promote the area as a tourism destination. In 2009, Nova Scotia welcomed 2,093,500 visitors which provided an economic impact of $1.31 billion according to a preliminary revenue estimate. Nova Scotia spends $6.6 million on its advertising campaign to market Nova Scotia in key markets. For more information on the province’s tourism marketing campaign or to view some of the ads visit novascotia.comlast_img

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